Episode 12: Use of the media

Episode 12: Use of the media

Knowledge and Skills

Key Knowledge

  • the way media is used by globalised media institutions, governments and the individual

Key Skill

  • discuss the extent of the influence of the media and media audience

Key terms and concepts

  • the way the media is "used" by different key stakeholders can mean different things, they can be using it to gain agency / control, to make money or for social justice reasons for example
  • Globalised media institutions: Large media companies. Could be traditional media companies such as Disney, 21st Century Fox, Viacom, or newer technology companies such as Alphabet (who owns Google), Facebook and Microsoft.
  • Governments: Australian governments use the media in various ways, mostly in terms of PSA's (Public Service Announcements)
  • The Individuals: How an individual person might use the media - either as an audience in terms of Uses and Gratification theory, or as an active member of the member - how they contribute to the media economy/


Media sessions


Swipe file


Use of the media



Use of the media



How the 'Justice League' Snyder Cut Was Driven by Bots & an Ad Agency - Rolling Stone
Fandom’s influence and power on the internet: books by Tabitha Carvan and Kaitlyn Tiffany, reviewed.
Running Up That Hill: How Stranger Things and TikTok pushed Kate Bush’s 1985 pop classic back to the top of the charts - Music Reads - Double J
Ms. Marvel Gets Review Bombed on IMDB After Disney+ Premiere
Influencers are often ignored, says Olivia Yallop, but their power shouldn't be underestimated - ABC News
TikTok: Adverts, Creators and You
Facebook says post that cast doubt on covid-19 vaccine was most popular on the platform from January through March - The Washington Post
On TikTok, lies and misinformation run wild - Hack - triple j
Friendlyjordies Facebook group banned for breaking guidelines
‘A tool for good’: How video games helped Nelson during lockdown
Play the game to see how video games are designed to get you hooked and spending - ABC News
How dark patterns in web design trick you into saying yes - Vox
The Cyberpunk 2077 Review Drama
Spotify year in review: Your “2020 Wrapped” numbers are a misleading, sinister grift.
The ‘Fortnite effect’: It's not just a video game, players have purchasing power
Computer games: More than a lockdown distraction - BBC News
How readers play a vital role in shaping the Guardian's coronavirus content | Coronavirus outbreak | The Guardian
Sonic The Hedgehog’s Ben Schwartz Explains The Character Redesign And Benefit Of Backlash - CINEMABLEND
'Sonic' and the Costs of Fan Anger
A glossary of dirty tricks websites use against their readers / Boing Boing
Rian Johnson on Star Wars Fandom & Why Empire Still Resonates – /Film
Why people believe obviously fake videos and images
Troll Factory
Cats' Controversial CGI Changed After Viral Online Response
Cancel Culture
The troubling age of algorithmic entertainment