Media Codes & Conventions  /  Conventions

Conventions

Story Conventions

Story conventions are the shared patterns of storytelling audiences expect — narrative structure, cause and effect, character construction, point of view and the ordering of time.

Conventions are the shared understandings audiences bring to a media product — the patterns we have learned to expect from a lifetime of stories. Story conventions are the ones that govern how a narrative is built and told. Because they are so familiar, producers can lean on them to be understood instantly, play with them for surprise, or deliberately subvert them to make a point. There are five to look for — structure, openings and closings, character, point of view, and the ordering of time.

Narrative structure

Narrative structure is the overall shape of a story. The dominant convention is the three-act structure — set-up, confrontation, resolution — and its close relative the hero’s journey, the cycle of an ordinary figure called to adventure, tested, and returned changed. Audiences feel these shapes even when they cannot name them: the midpoint twist, the “all is lost” low before the climax, the final reckoning. But structure can also be non-linear (events reordered, as in Memento), circular (ending where it began) or episodic, and choosing an unusual structure is itself a statement about the story being told.

Openings and closings

The opening has to do a great deal of work quickly: establish the world, set the tone, introduce a central character and pose the hook — the question that makes us stay. The closing delivers the resolution, tying off the narrative threads — or pointedly refusing to, leaving an ambiguous or open ending that lingers. The relationship between the two often carries the meaning: an ending that answers the opening’s question feels satisfying; one that twists or denies it provokes.

Character

Audiences read characters through convention too. The protagonist drives the story and carries our sympathy; the antagonist opposes them; around them sit recognisable archetypes — the mentor, the sidekick, the love interest, the trickster. Just as important is the character introduction: the single beat that tells us who someone is the moment we meet them — an action, a costume, a line — economically planting everything we need to know.

Point of view

Point of view is whose eyes we see the story through, and how much we are allowed to know. A restricted narration ties us to one character so we discover things only as they do — ideal for mystery and suspense. An omniscient narration lets us see more than any single character, which can build dramatic irony: we know the danger the hero does not. Whose perspective a film chooses shapes who we side with and what we are made to feel.

Structuring of time

Stories rarely unfold in simple real-time order. Flashbacks fill in the past, flash-forwards hint at what is coming, foreshadowing plants a detail that pays off later, and delay withholds information to stretch tension. The order in which a narrative releases its events — not just what happens, but when we are told — is one of its most powerful tools.

Convention and subversion

The real analytical move is to notice when a film meets a convention and when it breaks one. A satisfying genre ending rewards expectation; a withheld, inverted or subverted one provokes us — and only works because the audience knew the rule it was breaking. Read story conventions alongside genre conventions and form conventions to explain the relationship a product builds with its audience: comfortable familiarity, knowing play, or deliberate challenge.

The evidence

Scenes that demonstrate story conventions

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NEW A Ghost Story (2017) 4:01
A Ghost Story

The Pie

structuring of timelong takeduration
Scene Argo (2012) 4:55
Argo

The Tarmac

story conventionsnarrative structuretension
Scene Ashes to Ashes (2008)
Ashes to Ashes

Gene Hunt

story conventionscharactercharacter introduction
Scene Killing Eve (2018)
Killing Eve

Ice-Cream Shop

story conventionscharactercharacter introduction
Scene Matilda (1996)
Matilda

Trunchbull

story conventionscharactercharacter introduction
Scene Pirates of the Caribbean: The Curse of the Black Pearl (2003)
Pirates of the Caribbean: The Curse of the Black Pearl

Captain Jack Sparrow

story conventionscharactercharacter introduction
NEW Raiders of the Lost Ark (1981) 3:32
Raiders of the Lost Ark

Opening Sequence

story conventionsgenre conventionsopening sequence
Scene Rear Window (1954) 2:24
Rear Window

Opening Sequence

cameraworkcamera movementopening sequence
Scene Slumdog Millionaire (2008) 2:55
Slumdog Millionaire

Closing Sequence

closing sequencestructuring of timeediting
Scene Slumdog Millionaire (2008)
Slumdog Millionaire

Who Wants to Be a Millionaire?

story conventionsnarrative structureopening sequence
NEW Sunset Boulevard (1950) 2:08
Sunset Boulevard

Dead Man Talking

narrationvoiceoverfilm noir
Scene Terminator 2: Judgment Day (1991)
Terminator 2: Judgment Day

Get Down

story conventionsstructuring of timeslow motion
Scene The Green Knight (2021)
The Green Knight

Bones

story conventionsstructuring of timecamerawork
Scene The Matrix (1999) 5:17
The Matrix

Opening Sequence

opening sequencestory conventionsnarrative structure
NEW The Sixth Sense (1999) 7:28
The Sixth Sense

The Wake

story conventionsnarrative structureacting
Scene Watchmen (2009)
Watchmen

Titles Sequence

story conventionsstructuring of timeopening sequence

Common questions

Story Conventions — FAQ

What are story conventions?

Story conventions are the common narrative structures and understandings audiences build up from a lifetime of stories — how a narrative is set up, developed and resolved, how characters are constructed, and how time and point of view are handled.

What is narrative structure?

Narrative structure is the way a story is organised — most commonly a three-act shape of set-up, conflict and resolution, though stories can also be told non-linearly, in flashback, or across multiple timelines.

What is cause and effect in a narrative?

Cause and effect is the chain of events in which one action leads to another, giving a story its logic and momentum and helping the audience follow and anticipate the narrative.